Through these old streets I wander dreamily;
Around me Florence sweeps her busy tide Of life;
– William Leighton

History is everyday life in Florence. Going to work, every morning, the Mayor walks along the same streets, the same steps, he enters the same halls of Palazzo Vecchio as his counterpart, the Gonfaloniere of Justice, did in 1200.

The faithful gathered in the central St. Mark Basilica make the same gestures of those who crowded the church to listen to Brother Girolamo Savonarola in 1400. In the streets of the Oltrarno, the dozens of workshops of restorers, leather workers, jewelers, bookbinders, are the heirs of those gathered in the Arts and Crafts Guilds in the XIII century.

But history is daily life in Florence also thanks to the millions of tourists who come and visit every year, thanks to the fervent cultural activity and the promotion of artistic, commercial and gastronomic offer at the highest level, up to the excellent welcomes received at luxury hotels.

Those who visit Florence, become part of all those ‘stories’, that of the Grandeur era wanted by the De’ Medici, Lorraine and Savoy families, and the everyday life of a modern and cultured city, where it is a pleasure to stroll, shop and eat.

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That's Florence!

Stories, secrets and curiosities about Florence

Factory & Luxury Outlets near Florence

In addition to a tourist guide on the city’s monuments, museums and restaurants, tourists visiting Florence should also take a valuable list of must visit outlets and their friends’ ” shopping list “. It’s all about handbags, shoes, clothes and accessories signed by the major Italian and international fashion brands, found in the many discounted […]

Read more → Factory & Luxury Outlets near Florence

Piazza della Signoria, the beating heart of Florence

Piazza della Signoria is the political center of the city of Florence, if you look at it from the east side you will see that it’s bordered on the right by Palazzo Vecchio, which hosts a bronze copy of the famous Marzocco, the original is kept at the National Museum. Right in the front, towards […]

Read more → Piazza della Signoria

Florence Latest News

  • The feast of St. John, Patron Saint of Florence3 June 2014 - 10:47

    Proof of the fact that many religious holidays have a pagan origin, also comes from the history of the patron saint of Florence, St. John the Baptist. Before his conversion to Christianity, the city’s patron was the god Mars, of which a statue has held out in the city on Ponte Vecchio until the flood […]

  • Florence women, the quintessence of femininity4 March 2013 - 10:30

    Designer Elio Fronterrè, born in Ischia, cannot be considered a flag-waving person when he says: “I’m in love with Florence, I really like how Florence women dress, they have that something intellectual, uncaring about fashion dictates, although they always follow trends eventually. But they’re also a little frou-frou“. Perhaps Fronterrè is not completely familiar with […]

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