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The Lily, the Emblem of Florence

The emblem of Florence, a red lily on a white field, called “fleur de lis flowered” is the symbol of the city since the eleventh century. Several legends recall this ancient union between the lily and Florence. For example, it is said that Florentia was founded by the Romans in 59 BC during the celebrations […]

The feast of St. John, Patron Saint of Florence

Proof of the fact that many religious holidays have a pagan origin, also comes from the history of the patron saint of Florence, St. John the Baptist. Before his conversion to Christianity, the citys patron was the god Mars, of which a statue has held out in the city on Ponte Vecchio until the flood […]

Tour of Florence’s Animal Statues

The love and respect for all animals as beings, is a recent invention. In the past, animals happened to be revered for the help and benefits they could give men, without granting them a soul. Today, respect is a bit more accurate and when we see a work of art depicting an animal, it’s not […]

Florence women, the quintessence of femininity

Designer Elio Fronterrè, born in Ischia, cannot be considered a flag-waving person when he says: “I’m in love with Florence, I really like how Florence women dress, they have that something intellectual, uncaring about fashion dictates, although they always follow trends eventually. But they’re also a little frou-frou“. Perhaps Fronterrè is not completely familiar with […]

Fortezza da Basso history and curiosities

Fortezza da Basso is a major exhibition complex in Florence. It is owned by Firenze Fiera, which runs the three exhibition centers of the city: Fortezza da Basso, Palazzo dei Congressi and Palazzo degli Affari, all very close to each other and located near Santa Maria Novella station. To be honest, Fortezza da Basso is […]

Typical Florentine Dishes Smart Guide

In Tuscany, and Florence, the cult of good food comes from far away. The old rural traditions retraceable in the dishes prepared with simple ingredients and ancient recipes, have been rediscovered in the second half of last century and today are among the treats and delicacies that can be tasted in Florence’s restaurants and trattorias. […]

Where to go shopping in Florence

Shopping in Florence, has to be enjoyed on your legs, but especially using intellect. Because the shopping streets of Florence, have all developed their own precise business proposal, in line with a tradition that goes back for centuries. A very wide proposal, ranging from antiques to fashion and luxury, from leather, wood and glass crafts […]